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After detecting the materials of a historic warehouse, Annarita Vitali began to create jewelry that contain a unique moment of creativity is not playable. The conservation and the evocation of the past have always exercised on her a deep attraction that pushed her to create ornaments made ​​from vintage materials. Efesti interviewed for you Annarita Vitali: six answers to six questions about herself and her craft.


– Where, when, why. Tell us about your first steps into the world of crafts and the reasons that induced you to work with your hands.


It all started with the purchase of the materials of an historic warehouse – magazzino Furlanetto – which was active in Bologna since 1925. When I heard that the warehouse had been on sale I already worked with unique materials and I thought to detect the materials in order to reuse them while I known the creations that were made in this warehouse.


– What is the philosophy of the brand? What values​​ would you like to communicate through your products?


What I want to communicate are values ​​such as harmony and beauty.
I adopt to myself styles and concepts recurring throughout history, expressed in the jewelry as in those of architecture, photography, or more generally in the art. So I decided to propose them in my jewelry, that are not only reflecting trends time but also all those trends that continue to repeat itself.

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– A place with its own traditions and its authenticity can affect the development of an artifact. How much has the place where you create the bicucles influenced your production?


I restored the apartment where I work recovering the original style of the place. So there is one trade union between what I do and the place where I work … the atmospheres are surely affected.


– Being a craftsman in the twenty-first century: what have you recovered from the past? What have you innovate


The most important recovery was the historic warehouse and the materials contained therein. Innovation is especcialy in the new technologies, which are however implemented in respect of the material’s history.


– Uniqueness at all costs: are the unique and limited products synonymous of quality? If so, why?


The limited series are synonymous of quality, since I always work with materials that have a very low availability and are not more reproducible. The unique piece embodies a unique moment of creativity which then is not more repeatable.


– Is there a word, a concept, a metaphor that can represent your business and your work also to enclose the meaning?


The sentence “Le tempes revient” by Lorenzo de Medici has always impressed me. Everything will return and this will be the glory of the past.




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