TALKING ABOUT CRAFTS: GIULIA BOCCAFOGLI TELLS ABOUT HERSELFEfesti
Where, when, why. Tell us about your first steps into the world of crafts and the reasons that induced you to work with your hands.
Everything comes from a family heritage : my grandmother was a high fashion dressmaker and my mother’s family side was engaged in hand-crafted leather goods , especially shoes. It all began when I was young as a hobby and a passion, using at first traditional materials and then more characteristic ones. In 2005 I started a blog that has given me good visibility and brought me many contact requests and in 2008 I joined the work of the architect with the production of jewelry. Things got better and in 2012 I chose to follow my passion, my dream, that has something therapeutic for me.
What is the philosophy of the brand? What values would you like to communicate through your collections?
From the point of view of the object, there is a focus on the ethical aspect , in fact the materials that are used come from recovery and scraps, but they are still of high quality, because in my opinion leather is a material which should not be wasted or forgotten in some basement . Secondly, I emphasize the concept of poetry , understood as a return to the old days against the fast-paced world we live in. In fact I do not have a big company, but I come first of all as a person with a name, as if to evoke a return to my roots.
A place with its own traditions and its authenticity can affect the development of and artist. How much the place where you create your own artifacts influenced your production?
To tell you the truth I feel and in fact I am a nomad, because I traveled a lot and I’m also waiting to relocate my current lab . Travelling is one of my great passions that inspire my work. My last three collections are in fact inspired by three experiences of my life that have allowed me to study, taking courses abroad and discover the world. I can say that the journey itself influences all my works and every collection is inspired by my own life experiences.
Being craftsman in the twenty-first century: what have you recovered? What have you innovated?
Surely I recovered the traditinal concepts such as working with the hands. Thanks to the advent of Internet I have had a chance to re-emerge and be innovative . So I think that what I have recovered goes hand in hand with innovation and therefore the concepts are not mutually exclusive , but rather they support each others . The “makers” have connection with an unlimited number of people and this means a sort of renaissance for the artisan of 2000, which can easily control and have immediate feedback of his work.
Uniqueness at all costs: the unique and limited series are synonymous of quality? If so, why?
It isn’t always like this. I think that in a time when society provides to us everything , we must be able to distinguish the different elements and make some kind of choice between what is real quality and what is not. The single piece may be a value-added , but always in relation to a certain type of audience , I wouldn’t transform it in a general condition.
Is there a word, a concept, a metaphor that can represent your business and your work also to enclose the meaning?
Suggestion: I always want to describe my feelings through what I produce – this is the most irrational part of my work. Planning: it is essential to obtain a final product that meets, completes and finishes my original idea.